How do I write a Discord server ad (with a template)?
Updated 路 Copy & paste kits
A good server ad says who the server is for in the first line, lists three concrete things members get, mentions a recurring event, and ends with a permanent invite link. Keep it under about 1,000 characters (Discord messages cap at 2,000 without Nitro) and post only where ads are allowed.
| Part | Example |
|---|---|
| Headline | 馃摎 Med School Study Group: daily focus sessions |
| Who it's for | For pre-med and med students studying for exams |
| What's inside | Silent focus rooms 路 subject channels 路 question forum |
| Recurring event | Group sessions every weekday 7pm ET |
| Rules note | Friendly, moderated, 16+ |
| Invite | Permanent invite link |
Copy-and-paste ad
{Emoji} {Server name}: {one-line promise} 路 For {who}. 路 Inside: {thing 1} 路 {thing 2} 路 {thing 3} 路 Every {day}: {event}. 路 {Rule highlight}. 路 Join: {invite link}
Where to post
- Advertising channels in servers that allow it (read their rules)
- Server listing sites
- Your own socials, bio and video descriptions
- Never in DMs to strangers: unsolicited ads can break Discord's rules and get you reported
Quick answers
- Discord server advertisement template: how long?
- Short: a headline and four to six lines. Discord messages max out at 2,000 characters without Nitro.
- Can I DM people my server ad?
- Don't. Unsolicited ads in DMs are spam under Discord's guidelines.
- Should the invite expire?
- No. Use a permanent invite (or a vanity URL if your server has one).
What to do next
Before you advertise, make sure the server is ready: our niche templates come with onboarding, rules and welcome copy. $49 one-time.
Related guides
Sources
Checked: . Discord changes features and menus often; if something looks different, the official help center is the source of truth. Discord Template Hub is not affiliated with Discord.